After years of trying and failing, he finally said “The hell with it” and got a job as a financial consultant. Commission only wasn’t what he wanted, but it was his only choice at that time. After a few big sales he was flying high until he couldn’t sell another thing. Broke, freshly married he started dabbling in internet marketing. After learning a little bit about SEO, he took a job at a law firm doing their marketing. After getting really good at running ads, doing SEO, he started to grab clients on the side to make extra money.
Money was dripping in, and then one day his law firm said they needed to downsize. At first he wasn’t to thrilled about that entire scenario until the firm asked him if he could continue to run their marketing, but on retainer rather than payroll. That was the turning point. He soon realized that 90% of businesses rather pay people like him to do their marketing so they didn’t have to pay for insurance, payroll taxes and fund the employees retirement.
He took this as a green light to go buck wild finding other businesses to do marketing for. After years of getting clients, making good money and becoming an expert in SEO and Paid traffic, he met me. 😉